Writing a winning property description is one of the most important aspects of being a real estate agent. Property descriptions are your chance to sell a property with words. A good description can make all the difference when you’re attracting potential buyers. We’ve got 5 great tips for writing a winning property description that will help you close the deal as a Maximum One Realty agent.
1. Understand your target audience.
Your property description should be tailored to the type of buyer you are looking to attract. If you’re selling a family home, your description should focus on the family-friendly features of the property, such as the number of bedrooms, the backyard, and any safety features. If you are selling a luxury apartment, your description could include high-end finishes and amenities, like marble countertops and a rooftop pool.
2. Create an attention-grabbing headline.
Your headline will be the first thing that buyers will see, so it’s important to make it engaging and descriptive. Instead of simply stating the address or type of property, try to create a headline that highlights the property’s unique features, especially the ones that will appeal to your ideal potential buyer. For example, “Stunning Oceanfront Estate with Private Beach Access” is much more compelling than “5-Bedroom House in Seaside.”
3. Write a detailed description.
Now that you’ve grabbed a potential buyer’s attention with your headline, it’s time to provide a detailed description of the property. Begin with an opening sentence that sets the tone, and captures the overall feel of the property. You want to create a vivid image in the reader’s mind of the property without them even seeing photos of it. For example, “This breathtaking Mediterranean villa boasts panoramic ocean views and luxurious amenities throughout,” paints a better picture for a reader than, “This 5-bedroom house has an ocean view.”
4. Highlight the property’s best features.
Don’t forget to include all the best things about the property! This can also include anything unusual or special. This might include the size of the property, the number of bedrooms and bathrooms, any architectural features, and the property’s location. Use highly descriptive language and vivid imagery to paint a picture of what it would be like to live in a home. You want your potential buyers to start to picture themselves there as they read your description.
For example, you can describe the kitchen as a welcoming, family home to let the buyer picture themselves in everyday life with their family, and larger gatherings. “The open-concept kitchen has a large island that is perfect for casual dining and busy families. With high-end appliances and an open feel, it’s also perfect for family gatherings and entertaining.
5. Let potential buyers know what the community is like.
In addition to describing the property itself, it’s important to mention the surrounding neighborhood and community. Highlight any neighborhood amenities, like swimming pools, tennis courts, or playgrounds. You can also mention nearby parks, restaurants, or shopping. This will help potential buyers envision what it would be like to live in the area and can be especially important for out-of-town buyers who are not familiar with the neighborhood.
When you’re wrapping up your property description, end with a strong call to action. You want to encourage potential buyers to take that next action, schedule a showing, or reach out to you for more information. This could be something as simple as “Schedule a showing today to experience this one-of-a-kind property for yourself.”
You know that writing a winning property description is one of the pieces of the selling puzzle, but an important one! When you write a winning property description, you can help your potential buyers picture themselves in the property before they even see images of it.
Become the best real estate agent you can be, and join Maximum One Realty today! Our agents get unmatched support and training, and keep more of their commission! Learn more about becoming a Maximum One Realty agent today.