Welcome to the Real Estate Backstory! We’re here to provide you with the latest real estate news and insights so you can make an informed decision about your next property purchase. The following is a synopsis of the latest episode of “The Real Estate Backstory.” If you’re in the business of selling or renting properties, you know how important it is to have a great property description. Unfortunately, many descriptions fall short and fail to entice potential buyers or renters. In this article, we’ll discuss how to write a great property description that stands out from the rest.
Why a good property description matters
The first thing to understand is why a good property description is important. Your property description is how you present the property to potential buyers or renters online. If your description is poor, the property will reflect that, even if it’s a beautiful home. Your property description is essentially your first impression, so you want to make sure it’s a good one.
Common mistakes to avoid
There are several common mistakes to avoid when writing a property description. First, avoid typing in all caps or overusing capital letters, as this can come across as shouting. Also, use exclamation points sparingly, as too many can make your description look unprofessional. It’s also important to avoid misspelled words and bad grammar, as these can reflect poorly on you and your business. Additionally, don’t repeat listing basics like the number of bedrooms and bathrooms.
Another important point to keep in mind is fair housing. Be sure to describe the characteristics of the house, not the potential inhabitants. Avoid personal characteristics like “perfect for families” or “ideal for chefs,” as this can be seen as a violation of fair housing laws.
Finally, avoid overused and tired cliches like “luxury,” “charming,” and “cozy.” These phrases have become so overused that they’ve lost their meaning. Instead, focus on describing the unique features of the property in an honest and compelling way.
Tips for a great property description
So, what does make for a great property description? First, limit your sentences to no more than three features per sentence. This makes your description easier to read and helps potential buyers or renters quickly identify the key features of the property. Consider using bullet points to help break up your description and make it more readable.
Another tip is to begin with a hook. Describe the property’s most compelling feature first to capture the reader’s attention. From there, use descriptive language to create a picture of what it would be like to live in the property. Be specific and use sensory language to help the reader imagine themselves in the space.
Writing a captivating description
Ultimately, the key to writing a great property description is to be a storyteller. People respond to stories and emotions, so use your description to create a narrative about the property. Consider the type of person who would be interested in the property and write to them. What features would they find most appealing? What emotions would they experience while living there?
In summary, a great property description is a critical component of any successful property listing. By avoiding common mistakes, focusing on the property’s unique features, and writing a compelling description that taps into the reader’s emotions, you can create a listing that stands out and draws in potential buyers or renters.
Watch the entire video for more information here: